Posted by
Mangus on Tuesday, November 27, 2007 12:37:46 PM
Defined: The C word is Christmas.
'Christmas', 'Merry Christmas'.
Do you see any of these holiday terms on any of our retailers websites?
Hardly. In fact, my quick scan of about a dozen sites was very
disappointing. Not surprising, but disappointing.
Yet these are the same retailers who gladly step up to the money train
called the Christmas shopping season.
Before we look at the analysis, one counterpoint. A
good friend, bless him, would first respond with "the holidays
arent just about the Christian Christmas holiday, we also have
Hanukkah!"
As of the last census, Jews make up 2.1 percent of the USA's population.
So
out of the two "holidays", that make up the gift-giving holidays, you
have 2.1% celebrating Hanukkah and potentially 80+% celebrating
Christmas.
Oh yes friends, the "Holidays" are all about CHRISTMAS.
Let's get started:
Best Buy has a small quip about
'delivery by Christmas Eve' on the bottom of their main page.
Otherwise, the "Holidays" term abounds.
Grade: D- for Best Buy.
Obviously they want to feast on the Christmas shopping but are cowardly
to not market (and gasp, show their support) with the Christian terms.
Target has a link called Christmas Decor. Many "holiday"
references and "gift" references. A Christmas tree appears advertising
a 'holiday desktop widget' but no mention of Christmas. They kicked
Salvation Army off their property a few years ago costing the kettles
millions annually to help the needy.
Grade: D-
They want to fill their coffers with Christmas cash but will
not boldly stand and support the holiday that provides the majority of that cash.
Lowes
advertises fresh cut Christmas trees, has some Christmas lights around
their logo, but that's it. They must have learned their lesson from
calling Christmas trees, "Family trees" this year.
Grade: D
Kmart/Sears. I expected better from this retailer
but was disappointed. They advertise 'Martha Stewart Pre-Lit Trees'.
What kind of trees are those Kmart? Hanukkah trees? Nope. They are
Christmas trees. Cowardly.
Links to 'Holiday Shop' and 'Holiday Toys' dont help. Again, lots
of pictures of Christmas trees, Christmas decorations (not Hanukkah
deco) but no use of the C word.
'Holidays', 'the Season' abound.
Sears is Kmart, their website was even worse.
Grade: D-
Walmart.
I expected better here as well. The "safe" Christmas Decor link was
present like Target but otherwise like the others, lots of Christmas
pictures, trees, gifts, ornaments but no use of the C word. They did
have a Salvation Army "Donate Here" link so...
Grade: D+
Amazing so far since for most of these retailers,
their sales and profits in the next six weeks will determine their
success for the entire year.
Want the bountiful Christmas shopping cash but won't support the
holiday. Either that or they are afraid of offending 2.1% of the
population and/or others who will say "I'm offended at your use of the
Christmas word on your website."
Costco. I expected this and Costco delivered. No mention of
Christmas anywhere but lots of "Holiday Gift" ideas. Again, Christmas
decorations are used on the website but no mention of the dreaded C
word.
Grade: F
Dont mention the hand that feeds you on your entire website, earn an F Costco.
ShopKo
was interesting. They didn't even really get after the Christmas
commerce. Their website is quite bland and other than a few well placed
"Gift" links, they don't seem too concerned about the Christmas season.
Either that or they are being super-boringly politically correct. Since
all corps want the cash, I am assuming the latter. No C word on entire
website garners an F.
Grade: F
JcPenney. Surprise! Santa even makes an appearance
on JcPenney's website! The term "Christmas List" is proudly displayed!
No use of the generic term 'Holiday' and JcPenney earns a B+.
Grade: B+
Montgomery Ward. Ugghh "Holidays" used in a big
face/font, but Sierra Prelit Christmas Trees advertised front and
center. Pic of Santa, good.
Grade: B
Dillards. Obviously
Dillards does not need any Christmas/Hanukkah commerce this year. Other
than a 'Holiday Shipping Notice' there is NOTHING on their website that
even resembles the "Season".
Grade: F
Kohls did well. They are even able to admit they are having a
"Christmas Sale!". Big Flash animation front and center on their
website. Most of the other retailers are not having "Christmas Sales!" this year apparently.
Grade: B
What do I expect? I expect these retailers to show
their support for the "holidays" i.e. Christmas, Hannukah, etc that give
them billions in cash every year.
Show it. Do not hide the term
'Christmas' like the famous F word on your website. Imagine the horror of
using an image of Jesus Christ on their website even though without Him, Christmas would be non-existent.
By not using the words Christmas, Merry Christmas and traditional
images of Christmas i.e. Santa Claus, Jesus Christ, they are bluntly
stating that they want the cash for their corporation but fear openly
supporting the meanings and reasons for the holiday.
A good analogy would be your neighbor sneaking over to your place
before dawn, jumping your fence, milking your cow and then openly
stating that he doesn't drink milk.
He says he drinks soymilk. Yeah, soymilk.
Link to contact Costco
https://costco.egain.net/system/selfservice.controller?CONFIGURATION=1000&PARTITION_ID=1&CMD=STARTPAGE&USERTYPE=1&LANGUAGE=en&COUNTRY=us